Paddy Power to launch an American-facing fantasy sportsbetting exchange
The son of the co-founder of Irish bookmaking giant Paddy Power is reportedly looking to launch an innovative sportsbetting exchange that will allow aficionados to trade virtual shares in a host of real-life players and teams.
According to a Friday report from the Irish Independent newspaper, the eponymously named Paddy Power (pictured) declared that the coming ‘virtual stock market’ is to be christened American SportZ Exchange and see the value of shares in a particular player or team calculated on their expected performance. The businessman currently serves as a brand ambassador for the successor to his family’s Dublin-based firm, Flutter Entertainment, and purportedly described the forthcoming enterprise as ‘the world’…